Search snippet preview
See how a title and description look in search results, on a computer and a phone.
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13 free tools
Free SEO tools, no account needed
Small tools for the jobs that come up every week: preview a search snippet, write structured data, build hreflang tags, test robots.txt, follow redirects, check a sitemap and more. Most run in your browser and send nothing to us.
In your browser
Nothing you type leaves your device.
Structured data generator
Write JSON-LD for your organisation, local business, FAQ, breadcrumbs or an article.
Hreflang tag builder
Build the hreflang tags that tie the language versions of a page together.
Robots.txt builder and tester
Write robots.txt rules and test whether a crawler may read an address.
UTM link builder
Tag campaign links so your analytics shows where visitors came from.
Keyword list cleaner and combiner
Tidy a keyword list, remove duplicates, or combine word lists into searches.
Read a website
We read the address you give, politely, once.
Redirect checker Beta
Follow an address's redirects hop by hop and see where it ends.
Sitemap checker Beta
Read an XML sitemap: how many addresses, which hosts, and what is wrong.
Meta tags checker Beta
See the title, description, canonical, robots, hreflang and headings a page sends.
Free checks
Our full free checks, each on its own page.
Free website check
A full SEO check of a page and its site, with a score and what to fix first.
AI content check Beta
See which parts of a page read like generic AI writing, and why.
Backlink check Beta
Check a few links a seller says they placed: is each one really there?
Keyword ideas Beta
The searches people type, from a few words: inside a free account.
The browser tools run on your device and send nothing to us. The tools that read a website keep nothing about who asked: no name, e-mail or network address is stored with a result, and results are never saved or shared with other visitors.
A free account checks every page of your site, keeps the history and helps you fix what it finds.
