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Brand voice

A brand voice generator that studies your competitors, so every AI writer sounds like you

Our brand voice generator studies your competitors, then writes your voice from your own pages, profile and reviews. Approve it once and every AI writer follows it.

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Illustration of the screen, without data.

Why it matters

From the problem to what SEOmise does

The problem

AI text that sounds like everyone else

Text written by AI sounds the same for every business: the same clichés, the same tone, the same promises. Customers notice, and so do the businesses down the road who sound exactly alike.

What Brand voice does

A brand voice generator that studies your competitors, so every AI writer sounds like you

  • Everything a voice needs. Who you write for, three to five traits ("friendly, not chummy"), four tone sliders, reading age, spelling, preferred and banned words, formatting, calls to action and claims you never make.
  • No AI clichés. "Delve", "unlock", "elevate" and the rest are banned from the start; you edit the list.
  • Never sounds like a competitor. Their slogans and distinctive phrases go into an "avoid sounding like" list every writer follows.

How it works

Five steps, start to finish

  1. Mise studies your competitors firstIt reads the home, about and main service pages of a few competitors (politely: robots.txt is obeyed) and says how each sounds, what everyone in your market sounds like, and where the gap is.
  2. Mise writes your voice"Ask Mise to write it for me": the whole voice in one go, from your own pages, Business Profile, reviews and any guidelines you upload, with the reason and a quote behind each choice. A new business answers a few questions instead.
  3. Preview itThe same social post, meta description and article opening, in your voice and in a neutral one, side by side.
  4. Change it by askingTell Mise "make it less formal" or "we never use emoji": it changes only that and shows what changed. Or edit the form by hand.
  5. Approve it onceEvery article, page, post, review reply and e-mail written for you from then on follows the approved voice.

Features

What you get with Brand voice

Everything a voice needs

Who you write for, three to five traits ("friendly, not chummy"), four tone sliders, reading age, spelling, preferred and banned words, formatting, calls to action and claims you never make.

No AI clichés

"Delve", "unlock", "elevate" and the rest are banned from the start; you edit the list.

Never sounds like a competitor

Their slogans and distinctive phrases go into an "avoid sounding like" list every writer follows.

One voice, every channel

Website pages, articles, product descriptions, titles, social posts per network, Business Profile posts, review replies, e-mails, ads and replies each get their own length and format.

Checked after writing

"Matches your voice 92%" on every approval screen, with what to change and "Fix to match". Text below 75% is rewritten once by itself.

Learns from your edits

When you keep changing "utilise" to "use", it suggests adding it to your preferred words. It never changes your voice by itself.

Every save is a version

Compare and restore versions; each piece of content records the version that wrote it.

Built for agencies

A voice per client, "Ask Mise to write voices for all my clients", client approval in their portal, and copying a voice to another client.

Your guidelines too

Upload brand guidelines (PDF, Word or text) or paste a post you love: Mise reads them with your site.

One voice per language

Irish, British or American English and other languages, each with its own voice where your site has several.

Before and after

What changes with Brand voice

Before: without a brand voice. After: with your brand voice. Drag the handle, or use the arrow keys, to compare.

Without a brand voice

  • AI text full of "delve" and "unlock"
  • A different tone on every page and post
  • Sounding just like the business down the road

With your brand voice

  • Every writer follows the same approved voice
  • Each channel in its own length and format
  • A voice that stands apart from your competitors
BeforeAfter

Illustration of the difference, not a measured result.

What it needs

No surprises after you sign up

Turn a card over for the detail.

Credits

Credits

For Mise's competitor analysis and writing the voice, each priced before you start. Reading competitor pages is free; the check after writing is included.

A scan of your site (optional)

A scan of your site (optional)

Mise reads the pages SEOmise already scanned. Without one it reads your Business Profile and reviews, or asks you a few questions.

Every platform

Whatever your site runs on

What Brand voice does on each kind of website, from SEOmise's site connectors to step-by-step guidance.

WordPress

WordPress and WooCommerce
Fully supported

Articles, pages, titles and fixes written in your voice are published through the WordPress connector after you approve them.

Laravel

Sites built on Laravel
Fully supported

Articles, pages, titles and fixes written in your voice are published through the Laravel connector after you approve them.

Any PHP site

Custom PHP, CodeIgniter, Symfony, Drupal, Joomla
Step by step

Everything is written in your voice; copy it into your site and SEOmise checks it is live.

Every other platform

Shopify, Wix, Squarespace, Webflow, static sites and the rest
Step by step

Shopify, Wix, Squarespace, Webflow and every other platform: everything is written in your voice, ready to copy, with the steps for your platform.

About the site connectors

Where Brand voice is included

Brand voice is not part of a public plan at the moment.

See pricing

Not sure it fits?

Ask Mise, our assistant, in the help centre, or book a call and we will show you Brand voice on a site like yours.

Book a demo Ask Mise

Questions

Brand voice: common questions

Do I have to set up a voice before writing?

By default, yes: the first time you ask the AI to write, the two-minute set-up opens, with "Ask Mise to write it for me" first. Automatic writing waits with a To do item until a voice is approved.

Does Mise copy my competitors?

No. It studies how they sound so yours stands apart; their slogans and distinctive phrases go into a list your writers must avoid.

Can my agency's client approve the voice?

Yes. The agency sends it to the client's portal, and the client approves it or asks for changes there.

Will the voice change by itself?

Never. Mise suggests changes (from your edits, or after reviewing your competitors every six months), and a person approves them.

What does it cost?

The competitor analysis and writing the voice each use credits, shown before you start; changes by asking and previews use a credit each. Reading competitor pages is free, and the check after writing is included.

Which plans include Brand voice?

Plans and add-ons are on the pricing page. If Brand voice is not listed there yet, ask us how to get it.

Works well with

Related modules

Try Brand voice on your own site

Add your site; your first scan becomes your Day 0 baseline. Nothing is bought or published without your approval.

Join the beta Book a demo Ask Mise

No ranking guarantees: just clear work, with the evidence.