Who can approve, publish and undo changes?

By role

• Owner and Admin: propose, approve (high-risk changes too), publish, roll back and undo.
• SEO manager: propose, publish, roll back and undo, but not approve.
• Approver: approve changes that are not high risk.
• Content editor: propose only.
• Analyst and Viewer / client: read only.

High-risk changes

A change is high risk when it:

• is bulk: more items than the bulk limit (10 by default);
• removes or hides content: hides a page from search engines (noindex or nofollow), points the canonical address at another page, removes links or replaces structured data;
• publishes pages.

Only an owner or admin can approve a high-risk change. Every change shows its risk (low, medium or high), and a Removes or hides content tag when it does. Some tools set the risk by fix: in Speed fixes, deferring scripts and the caching and compression rules are high risk.

When a tool approves for you

Fix all in the fix jar, approving redirects in Broken links & 404s and Approve and apply in Speed fixes count as approval only when your role may approve that change. Anything else waits in Plan & changes → Changes for an owner or admin.

Fix all never approves new page text or new pages by itself: a person reads them first.