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What are backlinks and why do they matter?

Short answerBacklinks are links from other websites to yours. Search engines read them as recommendations: more good, relevant websites linking to you means more trust and better rankings.

Updated 11 October 2026

Open Links → Links overview to see your authority score, the websites linking to you and what you gained or lost. Click any figure to see the data behind it. Links from local and on-topic websites help most.

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