What is the share of map top 3?

Google shows three businesses in the map pack, so being in the top 3 is what most searchers see first. The share of map top 3 follows that over time.

How it is worked out

For each scan of the map rank grid: the grid points where your business ranks 1 to 3, divided by the points that were checked, over all tracked keywords; and the same for each keyword. A point the provider could not check is left out, and a scan where nothing could be checked has no share (never 0 %). Staff can change which positions count as the map top (3 by default) and how many scans the trend shows.

Where to see it

• Analyse → Local → Map rank grid: under the grid, the share now, the change over the scans shown, a chart scan by scan and a table per keyword. Stored scans keep their share even if the rank provider is disconnected later.
• Local overview: every location's latest share and its change.
• Local Intelligence: the portfolio has the share per location.
• Reports: Proof of Progress and the other reports with a Business Profile section show the first and latest share in the period.

It is read only from scans already stored: no extra scan is bought for it.