What do the backlink fields mean?

Each ⓘ next to these words in SEOmise opens a short explanation with a link to its section here.

Page that links to you

The full address of the page on another website that holds the link, starting with https:// or http://. On Links → Link health → Add a backlink, click the box to pick from the linking pages SEOmise already found for this project, listed by website; type to narrow the list (by website, address or page title), or type a new full address. Only public web addresses can be checked: SEOmise refuses addresses inside private networks.

Your page

The page on your own website the link should point to. Leave it empty for your home page. Click the box to see every page from your latest scan, search them, and filter by Section (the first part of the address, such as /services), Status (working, redirects, broken) and Backlinks (pages that already have backlinks, or none yet). You can also type an address, or a path such as /about.

Expected anchor

The clickable words you expect the link to use. SEOmise suggests the anchors already seen for the page you chose, its page title and main heading, and your brand (anchors seen with your name, your project name and your web address); you can also type your own. Each check compares the anchor on the page with this one and tells you when it changes.

Link attribute (rel)

A tag on a link that tells search engines how to treat it:

• Dofollow (no tag): passes trust to your page.
• Nofollow: asks search engines not to pass trust.
• Sponsored: a paid or sponsored link.
• UGC: a link in user content, such as comments or forum posts.

Search engines treat the last three as hints, so such links usually pass little or nothing. Paid links should always be sponsored or nofollow. Expected attribute on the form is the one you expect; a check that finds another one is flagged.

Indexable

Whether search engines may keep the linking page in their index. A page marked noindex (in its HTML or its headers) is dropped from search results, and a link on it usually stops counting over time. Link health shows noindex when it finds it.

Canonical address

The address a page says is its main version. When the linking page names a different page as its canonical, search engines usually credit that other page instead, and the link on this copy may not count. Link health shows canonical elsewhere when that happens.

Domain rank

A 0 to 100 measure of how strong a website is, based on the links pointing to it, as reported by your backlink data source. A link from a site with a high domain rank carries more weight than one from a site near 0. Without a data source that reports it, it shows as not available.

Risk score

SEOmise's estimate, from 0 to 100, of how much a linking website looks like spam or a paid link network. It adds up the data source's spam score (when it has one) and SEOmise's own checks: a high-risk niche unrelated to yours, a domain ending often used for spam, site-wide links, and too many exact-match keyword anchors. Low is 0 to 29, medium 30 to 59 and high 60 or more. The reasons are always listed, and a high score is a prompt to look, not a verdict.

Link weight

SEOmise's estimate, from 0 to 100, of how much one link can pass to your page: the linking website's stored domain rank, times the share its attribute passes (by default dofollow 100%, mixed 60%, unknown 50%, sponsored and UGC 10%, nofollow 5%), and nothing once the link is lost. It uses stored data only and is for comparing your links; it is not a number search engines publish. The platform can change these shares.

Topic group

How close a linking website is to your subject, estimated by matching the linking pages' titles, addresses and domain names with your keywords, sector and page titles: On topic, Related, Off topic, or Not enough data when there is too little to tell. Links from on-topic websites help most.